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重庆HACCP认证 重庆“牧牛源”通过HACCP认证,全产业链打造“牛”品牌

发布时间:2017-06-12 12:51 点击次数:

重庆HACCP认证 重庆“牧牛源”通过HACCP认证,全产业链打造“牛”品牌
Chongqing" cattle source" through the HACCP certification, the whole industry chain to create a" bull" brand
重庆市牧牛源牛肉食品股份有限公司是绿满家实业(集团)旗下核心股份制民营企业,在落户重庆市不到半年的时间内便形成了10万头生态肉牛繁养、育肥、屠宰及食品深加工能力,并提出了缔造“中华肉牛第一股”的目标。该公司总经理熊德明表示,“将争取用3年的时间,做大做强肉牛养加销全产业链,使公司产值突破20亿元,并力争将牧牛源运营上市。”牧牛源在重庆的迅猛发展让重庆肉牛产业触摸到了春天。3年后,牧牛源将成为重庆食品行业的又一张上市的“王牌”。
Chongqing city beef cattle source food limited company is the full green industrial (Group ) its core in joint-stock private enterprise, settled in Chongqing City, less than half the time they formed the 100000 head of cattle fattening, ecological breeding, slaughter and processing ability, and proposed to create a " Chinese beef cattle first" target. The company's general manager Xiong Deming said," for 3 years, do do greatly strong beef cattle and sold the whole industry chain, the company production value breaks through 2000000000 yuan, and strive to be listed cattle source operation." A source in Chongqing 's rapid development to make industry of Chongqing beef cattle touch of spring. 3 years later, cattle sources will become the food industry of Chongqing, and a listing of the" trump card". http://www.cnqr.org 中鸿认证咨询公司
  日前,笔者在重庆市永辉、重克隆等各大超市及社区小型超市看到,牧牛源预包装食品的红烧牛肉、休闲牛肉、牛肉汤三大系列20个单品已全面上市。牧牛源正凭借“好牛肉、好味道、好方便”的产品目标,“绿色、环保、健康、安全”的品牌目标,实现了从牧场到餐桌的肉牛与养加销全产业链高效链接。
A few days ago, the author in the city of Chongqing, Wing Fai, cloning and other major supermarkets and the community of small supermarkets to see, a source of pre-packaged food stewed beef, beef, beef Tang San leisure series 20 products have a comprehensive listing. By virtue of the " good beef cattle is the source, good taste, good convenience" products," green, environmental protection, health, safety" brand target, realize from farm to table of beef cattle and raise add pin the whole industry chain efficiency link.
  打造高效完整的产业链
Create efficient complete industrial chain
  “牛全身都是宝,一头牛的牛肉可以有更加精细的分工制作。”牧牛源公司总经理熊德明向笔者道出了肉牛产业精细化深加工产业链的奥秘。

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" Bovine whole body is treasure, a cow beef can have more elaborate division of production." Cattle source company general manager Xiong Deming told the author that beef cattle industry fine deep processing industrial chain of mystery.
  “2000年一个偶然的机会,我到了新西兰的肉牛市场。在那里,一头牛可变身为200个单品进行销售,原料利用率达100%,仅一头牛的最终产值就可达到20万元人民币。”熊德明发现,与国外早已形成的肉牛深加工产销链不同的是,他曾经考察的众多肉牛企业,仍处于“养牛-宰牛-卖牛肉”的原始业态,与消费者需求“营养、安全、方便、快捷”的牛肉食品存在差距。
" In 2000, an accidental opportunity, I went to New Zealand beef cattle market. There, a cow can be transformed into 200 items for sale, raw material utilization rate is amounted to 100%, only one cow's final output value will reach 200000 yuan." Xiong Deming found, and abroad already formed in the deep processing of beef cattle production and marketing chain is different, he had studied many beef cattle enterprises, is still in the " cattle - the slaughter of cattle - selling beef" in the original format, and consumer demand" nutrition, safe, convenient, fast" beef food gap. 本文来至于http://www.cnqr.org 中鸿认证咨询公司
  对于正在中国肉牛行业大展拳脚的重庆牧牛源牛肉食品股份有限公司来说,要让消费者买到绿色生态的牛肉,品尝到最美味的牛肉菜品,就必须做到从控制养殖源头到终端产品销售一体化的全产业链体系的有效链接。为此,熊德明依托其控股母公司绿满家集团对肉牛产业进行了长达4年的资金投入与项目运作,并开始布局牧牛源领先行业的全新商业模式——养加销全产业链控制体系。
For Chinese beef cattle industry of Chongqing beef cattle make it big source of food limited liability company, to allow consumers to buy green beef, to taste the most delicious beef dishes, must be done from the control of breeding source to the terminal product sales integration of the whole industrial chain system effective link. To this end, Xiong Deming relies on its parent holding company full green family group on beef cattle industry for 4 years of investment and operation of the project, and start layout cattle source of leading industry of new commercial pattern -- raise add pin the whole industry chain control system.
  2011年,牧牛源公司将内蒙古多伦县、重庆巴南天星寺镇的优势产业资源进行整合,并投资控股了重庆鑫犇农业集团,形成了10万头生态肉牛的繁养、育肥、屠宰及食品深加工能力。同时,该公司与中国科学院北京畜牧兽医研究所合作研发的科学育肥、32位屠宰分割技术使肉牛的加工比达到90%。据了解,牧牛源的产业链全面启动后,将带动内蒙古及重庆市巴南区、云阳县、丰都县多个地方上万农民增收致富,并解决数千人的就业问题。(责任编辑:奔跑的稀饭)

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